ICECREAM

ICECREAM

In 2005, Pharrell Williams joined forces with Japanese fashion visionary NIGO® founder of the iconic A Bathing Ape (BAPE) to launch Billionaire Boys Club and its sister brand ICECREAM. With graphic direction by renowned Japanese designer Sk8thing, the brands introduced a distinctive visual identity that quickly gained global traction. Today, both lines have evolved into influential lifestyle labels, leaving a lasting impact across fashion, music, design, and youth culture worldwide.