{"product_id":"new-balance-x-joe-freshgoods-1890-naughty-things","title":"New Balance x Joe Freshgoods: 1890 \"Naughty Things\"","description":"\u003ch3 data-path-to-node=\"0\"\u003e\u003cb data-path-to-node=\"0\" data-index-in-node=\"0\"\u003eNew Balance x Joe Freshgoods: 1890 \"Naughty Things\"\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"1\" id=\"p-rc_373f318993dc8e20-19\"\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"0\"\u003eCinematic. Hype Williams-Core. Hyper-Saturated.\u003c\/b\u003e\u003cspan class=\"citation-219 citation-end-219\"\u003e Released in April 2026, this collaboration marks the 12th project between New Balance and Joe Freshgoods.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-218\"\u003eIt reimagines the newly introduced \u003c\/span\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"189\"\u003e\u003cspan class=\"citation-218\"\u003eABZORB 1890\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-218\"\u003e silhouette—a hybrid that marries the \"squiggly\" wave-patterned upper of the \u003c\/span\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"277\"\u003e\u003cspan class=\"citation-218\"\u003e890v3\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-218\"\u003e with the substantial \u003c\/span\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"304\"\u003e\u003cspan class=\"citation-218\"\u003eABZORB sole unit\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-218 citation-end-218\"\u003e of the original 2002.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"source-inline-chip-container ng-star-inserted\"\u003e\n\u003cbutton class=\"button multiple-button ng-star-inserted\" aria-label=\"View source details. Opens side panel.\"\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c\/button\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul data-path-to-node=\"2\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,0,0\" id=\"p-rc_373f318993dc8e20-20\"\u003e\u003cspan class=\"citation-217\"\u003e\u003c\/span\u003e\u003cb data-path-to-node=\"2,0,0\" data-index-in-node=\"0\"\u003e\u003cspan class=\"citation-217\"\u003eThe Inspiration:\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-217 citation-end-217\"\u003e Joe Freshgoods drew from the experimental, high-saturation energy of late-'90s and early-2000s rap videos.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-216 citation-end-216\"\u003eSpecifically, the \"Naughty Things\" colorway is a direct nod to the electric purple aesthetics seen in Hype Williams-directed visuals, like Janet Jackson's look in the \"What’s It Gonna Be?!\" video.\u003csup class=\"superscript\" data-turn-source-index=\"4\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"source-inline-chip-container ng-star-inserted\"\u003e\n\u003c!----\u003e\u003cbutton class=\"button ng-star-inserted\" aria-label=\"View source details. Opens side panel.\" data-hveid=\"0\" data-ved=\"0CAAQvoAQahgKEwis-bWXuZqUAxUAAAAAHQAAAAAQpgI\"\u003e\u003c!----\u003e\u003c!----\u003e\u003c\/button\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,1,0\" id=\"p-rc_373f318993dc8e20-21\"\u003e\u003cb data-path-to-node=\"2,1,0\" data-index-in-node=\"0\"\u003e\u003cspan class=\"citation-215 citation-end-215\"\u003eDesign \u0026amp; Materials:\u003csup class=\"superscript\" data-turn-source-index=\"5\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv class=\"source-inline-chip-container ng-star-inserted\"\u003e\n\u003c!----\u003e\u003cbutton class=\"button ng-star-inserted\" aria-label=\"View source details. Opens side panel.\" data-hveid=\"0\" data-ved=\"0CAAQvoAQahgKEwis-bWXuZqUAxUAAAAAHQAAAAAQpwI\"\u003e\u003c!----\u003e\u003c!----\u003e\u003c\/button\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul data-path-to-node=\"2,1,1\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,1,1,0,0\" id=\"p-rc_373f318993dc8e20-22\"\u003e\u003cspan class=\"citation-214\"\u003e\u003c\/span\u003e\u003cb data-path-to-node=\"2,1,1,0,0\" data-index-in-node=\"0\"\u003e\u003cspan class=\"citation-214\"\u003eUpper:\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-214 citation-end-214\"\u003e Features a blotchy-patterned mesh base beneath synthetic TPU wave cutouts.\u003csup class=\"superscript\" data-turn-source-index=\"6\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-213 citation-end-213\"\u003eThe \"Pirate Black\" and \"Persian Purple\" colorway uses \"shine and contrast\" to create a look that feels like it’s pulled straight from a fisheye lens shot.\u003csup class=\"superscript\" data-turn-source-index=\"7\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"source-inline-chip-container ng-star-inserted\"\u003e\n\u003c!----\u003e\u003cbutton class=\"button ng-star-inserted\" aria-label=\"View source details. Opens side panel.\" data-hveid=\"0\" data-ved=\"0CAAQvoAQahgKEwis-bWXuZqUAxUAAAAAHQAAAAAQqAI\"\u003e\u003c!----\u003e\u003c!----\u003e\u003c\/button\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,1,1,1,0\" id=\"p-rc_373f318993dc8e20-23\"\u003e\u003cspan class=\"citation-212\"\u003e\u003c\/span\u003e\u003cb data-path-to-node=\"2,1,1,1,0\" data-index-in-node=\"0\"\u003e\u003cspan class=\"citation-212\"\u003eReflective Details:\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-212 citation-end-212\"\u003e High-frequency welded \"teardrop\" accents on the forefront provide a futuristic touch that catches the light—essential for a music video-inspired theme.\u003csup class=\"superscript\" data-turn-source-index=\"8\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"source-inline-chip-container ng-star-inserted\"\u003e\n\u003c!----\u003e\u003cbutton class=\"button ng-star-inserted\" aria-label=\"View source details. Opens side panel.\" data-hveid=\"0\" data-ved=\"0CAAQvoAQahgKEwis-bWXuZqUAxUAAAAAHQAAAAAQqQI\"\u003e\u003c!----\u003e\u003c!----\u003e\u003c\/button\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,2,0\" id=\"p-rc_373f318993dc8e20-24\"\u003e\u003cspan class=\"citation-211\"\u003e\u003c\/span\u003e\u003cb data-path-to-node=\"2,2,0\" data-index-in-node=\"0\"\u003e\u003cspan class=\"citation-211\"\u003eComfort \u0026amp; Tech:\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-211\"\u003e The full-length \u003c\/span\u003e\u003cb data-path-to-node=\"2,2,0\" data-index-in-node=\"32\"\u003e\u003cspan class=\"citation-211\"\u003eSBS ABZORB cushioning\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-211 citation-end-211\"\u003e provides a dense, grounded feel that stabilizes the lightweight, moving upper\u003csup class=\"superscript\" data-turn-source-index=\"9\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"source-inline-chip-container ng-star-inserted\"\u003e\n\u003c!----\u003e\u003cbutton class=\"button ng-star-inserted\" aria-label=\"View source details. Opens side panel.\" data-hveid=\"0\" data-ved=\"0CAAQvoAQahgKEwis-bWXuZqUAxUAAAAAHQAAAAAQqgI\"\u003e\u003c!----\u003e\u003c!----\u003e\u003c\/button\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,3,0\" id=\"p-rc_373f318993dc8e20-25\"\u003e\u003cspan class=\"citation-210\"\u003e\u003c\/span\u003e\u003cb data-path-to-node=\"2,3,0\" data-index-in-node=\"0\"\u003e\u003cspan class=\"citation-210\"\u003eKey Branding:\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-210\"\u003e Co-branded \u003c\/span\u003e\u003cb data-path-to-node=\"2,3,0\" data-index-in-node=\"25\"\u003e\u003cspan class=\"citation-210\"\u003e\"JFG\"\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-210\"\u003e and \u003c\/span\u003e\u003cb data-path-to-node=\"2,3,0\" data-index-in-node=\"35\"\u003e\u003cspan class=\"citation-210\"\u003e\"BAKLAVA\"\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-210 citation-end-210\"\u003e logos (referencing the debut Action Bronson collaboration) are found throughout the silhouette.\u003csup class=\"superscript\" data-turn-source-index=\"10\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NEW BALANCE","offers":[{"title":"Default Title","offer_id":44556153684103,"sku":null,"price":260.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/0955\/1239\/files\/IMG_8415.webp?v=1777722402","url":"https:\/\/roccfashion.com\/products\/new-balance-x-joe-freshgoods-1890-naughty-things","provider":"Rocc","version":"1.0","type":"link"}